
Universal Orlando
eCommerce Web Site
Universal Studios, one of the world’s most popular theme parks, worked with me at Moving Interactive to improve their digital presence and develop an improved e-commerce experience alongside the production and opening of the Harry Potter attractions.
Moving Interactive hired me for a very exciting first project where we developed a comprehensive vision for e-marketing and e-commerce and replatformed Universal Studios’ digital presence. Moving Interactive also built a transition to virtualize their hosting, developed a new creative and interactive experience for guests considering visiting the parks and created a new and simpler e-commerce experience. The launch of Universal Studios’ first online merchandise sales capability was strategically done alongside the opening of the Harry Potter attractions.
Categories
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User Research
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User Personas/Site Map
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Wireframes
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Website Redesign
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User Testing
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Quality Assurance


