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Mother and Son

Universal Orlando
eCommerce Web Site

Universal Studios, one of the world’s most popular theme parks, worked with me at Moving Interactive to improve their digital presence and develop an improved e-commerce experience alongside the production and opening of the Harry Potter attractions.

Moving Interactive hired me for a very exciting first project where we developed a comprehensive vision for e-marketing and e-commerce and replatformed Universal Studios’ digital presence. Moving Interactive also built a transition to virtualize their hosting, developed a new creative and interactive experience for guests considering visiting the parks and created a new and simpler e-commerce experience. The launch of Universal Studios’ first online merchandise sales capability was strategically done alongside the opening of the Harry Potter attractions.

Categories

  • User Research

  • User Personas/Site Map

  • Wireframes

  • Website Redesign

  • User Testing

  • Quality Assurance

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© 2026 by Jenn Keller

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