Allure
Partnered with Allure, a leading beauty magazine, to provide design and business strategy support.
The Project: Worked on the redesign of several key sections of the Allure web site and innovated some new ideas around helping customers find beauty products. In addition to the design and UI/UX work, my team and I also helped to ideate a new product business model.
Shubert Broadway
I worked with the Shubert Organization to create a more updated web site that better represented their current image.
The Project: The previous web site was severely outdated, so my creative team partnered with the Shubert Organization to redesign the site with a more modern appeal. I implemented social media functionality, allowing posts from various social networks to appear on the organization’s home page. We also integrated Vimeo for video embedding and incorporated a Google maps function that allows users to easily find Shubert theaters.
Sesame Workshop
Sesame Workshop engaged my team to launch an innovative new business to consumer distribution platform for their children's television content.
The Project: My creative team helped define a go-to-market strategy, developed the technical architecture for implementation of and did the creative and interactive design for a cross-platform application. This application is for smartphone, tablet, and computer and is based on the Kaltura platform. We worked with Kaltura on the technical implementation and provided on-going support for the application.
Moody's - CMS Strategy
My team created a vision for the future state of how Moody's should be managing their content as a preeminent B2B publishing company. Through a prioritization workshop session with a wide range of key stakeholders, our team helped Moody's gather requirements in order to arrive at a vision for their content management team.
ABG Payless.com
Supporting and leading design, my team and I analyzed current traffic and behavior flow on the existing web site to determine areas where conversion could use improvement, then created wireframes to complete such improvements. These wireframes could be optimized for laptops and tablets as well. My team created visual designs based on the new user interface and completed the redesign with the goal of perfecting reservation capabilities. Based on the research and recommendations given to Payless, our team improved conversion.
NutriSystem
Nutrisystem, one of the world's leading diet brands, engaged my team at Moving Interactive to identify areas of opportunity for improving conversions of their web site.
The Project: While leading UX, my team and myself conducted user testing, and then developed a comprehensive roadmap for conversion improvement for Nutrisystem. An innovative new method of guided selling was prototyped and we provided ongoing support for the visioning of the web site and overall product strategy.
Reader's Digest - Mobile Apps
My creative team worked closely with Reader's Digest, a world-known publishing brand, to create a suite of mobile applications.
The Project: I leveraged Reader's Digest's award winning content on a wide range of topics including cooking, home repairs, and first aid in order to design, build, and launch cross-platform mobile applications.