KFC DIGITAL

My role provided continuous leadership and tactical direction to a team of Product Designers, Researchers, and Engineers. As a UX Manager, I gave input for the overall digital strategy based on project experiences/learnings and I worked with my team to ensure that design strategies and standards were applied consistently across our digital products. I was largely accountable for the look and feel, and overall user experience, of the products built and deployed by the KFC US Digital Team.

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KFC Figma Case Studies - WIP​

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• Directed design team operations by managing Jira workflows, aligning deliverables with team capacity, and driving headcount recommendations to support accelerated growth

• Facilitated UX workshops focused on customer journey mapping and leading brainstorming sessions to drive innovative experience strategy

• Scaled the design team from 2 to 7 by defining role needs, leading the hiring process, and onboarding new talent to meet increasing demand and support expanded project scope

• Led UX strategy and execution across customer-facing digital channels (web & mobile app) and consulting as in UX for operational platforms like call center tools, store dashboards, and menu systems.

• Implemented structured mentorship and career development practices to support team growth, improve engagement, and promote continuous learning

• Partnered with Marketing as lead UX for a Free Bucket On Us Campaign that increased KFC loyalty members by 40%

• 2024 Baymard Institute Award for Top 1% UX Performance for Delivery and Takeout Category

• 2025 Baymard Institute Award for Top 1% UX Performance for Delivery and Takeout Category and Top 1% UX Performance in the Product Listing and Filtering Category